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ASDA and Everyman

Supporting research to cross out male cancer

34,000 men are diagnosed with prostate or testicular cancer each year

Prostate cancer kills one man every hour in the UK and is the most common cancer in men, with over 32,000 diagnosed each year. Testicular cancer affects 2,000 a year and is the most common cancer amongst young men 15-45 years old.

In a recent survey carried out by The Institute of Cancer Research, almost two thirds (60%) of men still didn't know the signs and symptoms of prostate cancer and over a third (37%) of men didn't know the symptoms of testicular cancer.

However, if caught early enough, testicular cancer has a 99% cure rate. So it is crucial that this traditionally taboo topic is something that every man is made aware of.

Every year, with your help, we raise vital funds to support The Everyman Campaign - helping people affected by cancer and supporting research for better diagnosis and treatments.

We have some fantastic products and activities planned for this year – starting off with donations from some of our Father's Day range, so make a difference and get involved today.

What is The Everyman Campaign?

Everyman is a campaign run by The Institute of Cancer Research.

Its aim is to help everyone recognise the tell-tale signs of prostate and testicular cancer and to raise money for vital research.

Their campaign is important because:

  • The incidents of prostate and testicular cancer have risen dramatically
  • Awareness of male cancer is low and men remain notoriously bad at discussing health matters
  • A lack of funding has greatly restricted the amount of research being carried out into prostate and testicular cancer

Get involved for a good cause!

Male cancer affects men of all ages - fathers, husbands, sons, brothers and friends, and touches many lives.

The money raised through ASDA for The Everyman Campaign helps to fund life-saving research into testicular and prostate cancer.

You can get involved by taking a look at our fundraising ideas to help you start planning your own event. With your help we can make a real difference.

Did you know? Over 32,000 men are diagnosed with prostate cancer each year in the UK
Signs and Symptoms
Hints and tips on how to check yourself and spot the signs early on.
Get Involved
Get Involved
See our fundraising ideas to help you start planning your own event.
Where your money goes
See how your donations help to support The Everyman Campaign. Whether large or small, the cash you help us to raise makes a real difference.
How to donate
Find out how you can make a donation to The Everyman Campaign and start helping us raise even more cash today.
ASDA also supports
Tickled Pink
ASDA also supports Breast Cancer Campaign and Breast Cancer Care through our Tickled Pink campaign. For more information visit our website